The quality measure is associated with the given location. A quality measure is then determined based on a comparison of the anticipated distance value and the identified actual distance value. In some implementations, the anticipated/actual distance values may include one or more distributions. At least one actual distance may be identified that is indicative of actual time for the one or more members to reach the given location. For example, an anticipated distance value for a given location may be identified that is indicative of anticipated time and/or distance to reach the given location. Methods and apparatus related to associating a quality measure with a given location. Theoretically, this is can be traced back to a very specific Google patent that details using the distance between the user and the location of the business. If you have been paying close attention, since the Possum update, you will know rank trackers are all over the place. This has also made conventional rank tracking a thing of the past.
The fact of the matter is, the proximity of the person performing the search has become such an impactful ranking factor that it has turned the SERPs upside down for a lot of local marketers and business owners alike. Yea, I would be willing to bet you are familiar with conversations like that. The best keyword rank tracker needs to evolve in order to survive in the current local SEO climate, post Possum.įor any of you that do client work, how many times in the past year or two have you been on a call with the manager of the account or the owner(s) and have people saying things like, “this is #2 for me!” or “I am not even seeing it in the three pack!”? Maybe I will concede to the fact that the platform itself might not suck but the methods being used to track rankings in most tools is erroneous. I stand by my opinion though and do not consider it to be clickbait.
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